Helping early-stage founders figure out what to build, why it matters, and how to scale it.
Figure out what matters, what doesn’t, and what moves the business forward.
Prioritize based on real traction signals from users, the market, and your GTM.
Bring AI into your product or workflow in ways that make things faster, smarter, or more scalable.
Founder-facing, async-friendly, and focused on traction, not just deliverables.
Get clear on what to build and why it matters with a 1-2 week strategy sprint.
Strategic product leadership without the overhead, owning roadmap and systems.
Ongoing async support for product decisions, strategy reviews, and founder sanity checks.
— Jarrett Chen, CTO @ Lemonlight
Before this, I co-founded Strike Social (scaled to #17 on the Inc. 500) and led product, growth, and ops across SaaS, adtech, and martech companies.
I’ve been the founder figuring out what to build, why it matters, and how to scale it.
Today, I work with early-stage teams as a founder-facing product partner—helping them move faster, with more clarity and less guesswork.
Mostly early-stage or post-seed founders who are navigating product decisions, shaping their roadmap, or figuring out how AI fits into what they’re building. If you're hands-on with product and thinking about traction, we're probably a fit.
Nope. I work with any founder who’s trying to use product, systems, or leverage to scale smarter. That said, a lot of my recent work has involved AI either in the product, the workflow, or the GTM.
Even better. I often act as a strategic layer above or alongside existing teams, helping founders clarify direction, pressure-test ideas, and make faster decisions. I’m not here to replace your team. I’m here to make them (and you) faster and more focused.
Start with a conversation. I’ll ask a few questions about what you’re building and where you’re stuck. If I can help, we’ll figure out the best way to start small and add value quickly.
Building early? Let’s shape smarter product bets and scale with AI.
